Creative & Campaign Direction
From strategy through to execution, this is where ideas are shaped properly and delivered with structure.
Creative & Campaign Direction brings together strategic planning, disciplined production and structured rollout so brands and agencies can move forward with confidence.
Whether you need a full campaign built from scratch or focused production support, the work is always grounded in audience insight, commercial awareness and social fluency.
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Creative Leadership
Where the thinking happens first.
Audience psychology, campaign positioning and message clarity defined before anything is created.
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Production Delivery
Where strategy is executed properly.
Purpose-led filming and photography designed to protect the original plan and maximise output.
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Strategic Add-Ons
Where campaigns go further.
Extensions that increase longevity, improve rollout and strengthen performance.
A paid campaign shaped around audience psychology
Role
Creative direction, messaging strategy, on-camera delivery
Overview
Jude issued the same paid campaign brief to two creators — one with 12K followers (me), the other with 83K.
The challenge was to make bladder health feel clear, reassuring and commercially strong without becoming overly clinical.
Despite the difference in audience size, the brand chose to prioritise and scale my version through paid amplification.
Impact
433,807 views
225,394 reach
99.3% female audience
Prioritised for paid amplification
Shifting brand perception through audience-first thinking
Role
Creative direction, campaign positioning, on-camera delivery
Overview
Pearson’s Enfield had strong products and a loyal customer base, but was locally perceived as traditional and older.
We shifted the content towards styling, lifestyle and confident midlife representation, showing pieces worn, lived in and embodied.
The result was a more modern visual identity while staying true to the brand.
Impact
Campaign posts: consistently 150+ likes
176 likes and 51 comments on one campaign post
Partnership retained for over three years
National Retail Campaigns
Maintaining consistency across national retail campaigns
Role
Campaign structuring, creative oversight, styling direction
Overview
We translate corporate briefs into polished, audience-led content while maintaining the standards expected at national retail level.
Our role spans creative direction, campaign structure, styling and production, ensuring every campaign feels aligned.
At this scale, consistency matters just as much as creativity.
Impact
Multi-year collaboration supporting national retail campaigns
Consistent monthly campaign delivery
Work featured by global home brands including KitchenAid and IKEA
Not every brand needs more content.
Most need clearer direction.
We work with brands and agencies ready to approach digital marketing strategically, with audience psychology and commercial return in mind.
Enquire: tia@tiatalula.co.uk